Business Development

Business development is a combination of strategy, marketing, and sales, and involves the planning and initiatives within an organization with the goal of identifying and pursuing opportunities to create long-term value (such as cash, access, or quality) for the business.

  • What is Business Development?
  • How Camas can help

Whether you are starting a new business, looking to transition an existing operation, or seeking to grow your business, our team of consultants will help you maximize the operational and financial performance of your business to create sustainable growth. With exclusive access to years of market trends, sales data, and demographic insight that informs our market analyses, business plans, and industry strategy, we are experts in the cannabis industry. 

BUILDING STRONG BUSINESS PLANS

A business plan is essential to obtaining financing for any new business. It should demonstrate to potential lenders, investors, and shareholders all the elements of a successful business, including a business proposal outlining the unique selling points and future goals, market analysis and competitive analysis using SWOT and PEST methods, marketing plans, key financial data, and extensive amounts of verifiable sources to support your projections. With access to historical sales data and years of operating within the cannabis industry, Camas specializes in creating professional, in-depth, and personalized business plans that outline your path to success.

OUTLINING CLEAR STRATEGY

Every successful and sustainable business needs a comprehensive strategy that is rooted in the company culture, long-term goals, and values. Strategic planning is a constant process that evaluates existing quality management controls, assesses operational processes and performs gap analysis, and reevaluates the results of the current strategy to determine if the business is still on track to meet the goals as outlined in the business plan. With extensive experience in managing successful cannabis businesses, our consultants will ensure your business is adaptable in the quickly changing cannabis environment. 

SECURING LOCATIONS

Site selection is a vital factor in the success of all types of businesses in the cannabis industry. The Camas team are experts at identifying and analyzing potential opportunities; assessing their viability with all applicable local, provincial, and federal regulations; negotiating terms; and evaluating the risks of real estate acquisition. We have worked closely with various government and industry stakeholders to help promote and encourage economic investment in the cannabis industry, and are committed to engaging communities in honest and positive conversations surrounding projects planned within their neighbourhoods to build a transparent and trustworthy brand. It is these smart communication strategies and thorough methods that have led us to successfully secure numerous local government rezoning applications, including obtaining the first cannabis retail rezoning in the City of Victoria, BC in 2017, and in Esquimalt, BC in 2019. 

The Purple Camas Consulting team would like to offer our proven track record of business development and operational success, and the opportunity for our clients to build equity in a long-term cannabis venture. We offer assistance with various classes of Cannabis Act licenses.

Entering the cannabis industry can be an exciting business venture with significant upfront costs. The Camas team is here to ease that transition and provide our industry expertise to develop successful cannabis businesses for our clients’ investments. 

We provide assistance with a wide range of business development services including conducting a tailored industry trajectory assessment, business plan creation, operational best practices, market analysis, real estate acquisition, forming strategic industry alliances, acquisition due diligence, executive leadership and management support, an assessment of operational processes, oversight of the management team, suggestions and implementations of operational best practices and standard operating procedures, and strategic advisory.

JUST BECAUSE IT'S GREEN DOESN'T MEAN IT'S ENVIRONMENTALLY FRIENDLY

Corporate responsibility can affect your bottom line. Studies show that consumers are getting smarter – in the age of information, the highlights and pitfalls of your business can be discovered with a quick web search. As communities become more informed, their shopping selections become their vehicle for the change they want to see in the world. Furthermore, we have witnessed increasing trends in investors considering the social and environmental impacts of a business when making investment decisions. 

The easiest and most cost-effective time to make your business more sustainable is in its infancy. Everything from building materials, growing methods, evaluations of energy resources, water and air quality impacts, can get you and your business ahead. Early strategizing to ensure sustainable operations will earn your business trust and sustain loyalty from increasingly conscientious consumer. 

Just because it's green doesn’t make it environmentally friendly

Corporate responsibility can affect your bottom line. Studies show that consumers are getting smarter – in the age of information, the highlights and pitfalls of your business can be discovered with a quick web search. As communities become more informed, their shopping selections become their vehicle for the change they want to see in the world. Furthermore, we have witnessed increasing trends in investors considering the social and environmental impacts of a business when making investment decisions. 

The easiest and most cost-effective time to make your business more sustainable is in its infancy. Everything from building materials, growing methods, evaluations of energy resources, water and air quality impacts, can get you and your business ahead. Early strategizing to ensure sustainable operations will earn your business trust and sustain loyalty from increasingly conscientious consumer. 

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See how we can help you achieve your goals

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